There is no escape from the vicious cycle of the attention grabbing gimmick. It’s in publicity, in politics, in religion, in art, in everyday life. We’re afraid of going unnoticed so we brand ourselves… loudly, through our statements, by the way we talk, we dress, and undress, the images we produce and the symbols we choose in our imagery, the polemic we create.
By doing this with the sole purpose of being “out there” we loose focus, we loose depth; we develop a tunnel vision in our representation of ideas. It’s not about the message or a personal path of discovery anymore; it’s all about the spectacle, the bling, and the aesthetics. It’s a trap, a dark pit where we fall ever deeper into the ridicule and the excess.